Companies are using different tactics by throwing catch phrases and fancy lingo at the customers to lure them in. The competition is tough and it is, indeed, the fittest. And now with the internet and more awareness than would do people good, it is becoming harder and harder to hook the customer in. They can see right through the cheap tactics being used on them and that makes them immune to the tricks usually used by the companies. In a crisis like this (yes this is a crisis situation), one thing that can make your product stand out from the crowd is the packaging.
A lot of companies neglect the effect that packaging has on the mind of the customer. One of the most responsive packaging has been standup pouches. From coffee bags to candies, it can be used for anything. Here are some of the great things that stand up pouches offer:
- They Can Stand On Their Own
That’s right, they can support themselves and stand on their very own.
The stiff patch at the bottom of the pack expands as it is filled in and gives the pouch a strong base to stand upon.
As a result they stand erect on the shelves and present themselves very well.
- They Are Very Space Friendly
When they are empty, you can literally stack them like sheets in one cabinet.
However each one of them can handle as much as the metallic cans.
These are somewhat of a favorite of the people in operations because they are perfect for every situation.
They not only save them space when they are filled but also when they are empty.
This saves the companies a lot of per unit space and resources which they would have had to invest otherwise.
- Hang Them, Peg Them, Make Them Stand
That’s how many options you have when you use the stand up pouches.
You can not only make them stand up straight on the base of their thick patches but you can also modify them to hang.
Yes you can modify them.
You can manufacture a hanging hole on the top of the standup pouches and then have them hand somewhere in the lane.
This will not only save space but by storing more in little room make much more space for more.
They can also serve as convenient handles in the larger stand up pouches.
- Easy to Tear Open
One thing that never fails to win over the customer even when nothing else seems to work, it’s the convenience.
When you provide convenience to the customer, there isn’t much left that they won’t forgive.
The tear notches on the stand up pouches do exactly that for them.
They can easily be torn and put to use.
And for other things like oil or a bag of cereals, you can use re-sealable bags so that they can be close after use on time and not go bad till the next time.