Detroit Auto Show 2008: Lamborghini Finds a New Way to Attract Customers

Lamborghini Ad Personam Program

A while ago, Lamborghini unveiled the Reventon. It seems like nothing is enough to please Lamborghini fans and now, the Italians introduced a new program called Ad Personam. The purpose of this program is to let the customers to personalize their car. They can choose custom colors and interiors. Some of the color trends are Marrone Apus and Blu Cepeus, and for the interior rich brown Alcantara and tan Marrone Gaia. They made a good choice and we understand why they did that, just look at how cool these colors are.

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