Good news for GM : Buick Enclave sells like crazy
Â Some good good news for Buick this year. The Buick Enclave, a crossover of excellent taste and design, seems to have stuck gold. Sales are much higher than expected. The new Enclave has created a waiting list at Buick’s 2,700Â dealers.
General Motors is sure to be proud of this performance. For promoting the new Enclave, General Motors will use, in The United States of America, National TV commercials beginning in late May, A “Street Fleet” in early June. Most important, the Enclave Premiere Night on June 14, where dealers will throw a party and invite loyal customers The team at General Motors also intends to take 10 Enclaves to 25 major markets to get customers into the vehicles. Apart from all that, it is probably the excellent price, compared to what this big car offers, that attracts buyers like flies. The Buick Enclave starts at $32,790. Its sibling, the GMC Acadia, starts at $29,990. Both prices including shipping taxes, it is understandable why some many people whant to own one.Â
Bob Fusco, president of Roslyn Buick-Pontiac-GMC in Roslyn, N.Y, said : ” We have a lot of orders, which is the first time we’ve had that happen in a long time. We’ve taken seven orders sight unseen in the last four weeks”
General Motors has been heard of more and more in news and hot topics. Heavy marketing and attractive prices have been the main strategy, and it seems it’s working. Buick leadership expects to sell 45,000 to 60,000 models of Enclave by the end of 2007. And if orders keep on coming in this rate, they just might reach that number.